{
  "$schema": "https://brand.dev/schema/v1",
  "brand": {
    "name": "Handled Tax & Advisory",
    "legal_name": "Handled Tax & Advisory",
    "dba": "Handled Tax & Advisory",
    "domain": "handledtax.com",
    "secondary_domain": "handledtaxes.com",
    "founded": "2014",
    "tagline": "Support. Beyond the Season.",
    "elevator_pitch": "Calm, year-round tax preparation and financial advisory from Amanda Emerdinger. Bentonville-based, 100% remote across all 50 states. For 1099 contractors, remote workers, small business owners, churches, and households who want a real human handling their numbers."
  },
  "founder": {
    "name": "Amanda Emerdinger",
    "title": "Founder, Tax Strategist & Advisor",
    "bio": "Amanda Emerdinger has been preparing tax returns and advising clients since 2014. She runs Handled Tax & Advisory from Bentonville Arkansas, serving households and small businesses across all 50 states.",
    "photo": "https://handledtax.com/assets/img/amanda-emerdinger.jpg",
    "email": "amanda@handledtax.com"
  },
  "voice": {
    "tone": "Calm, capable, year-round. Clear sentences. No jargon dump. Talks like a person, not a CPA firm brochure.",
    "personality": [
      "calm",
      "year-round",
      "honest",
      "accessible",
      "professional",
      "human"
    ],
    "do": [
      "Use plain English: 'we'll help you with your tax return' not 'tax compliance services'",
      "State the actual stakes: 'if you missed quarterlies you might owe a penalty'",
      "Say 'beyond the season' \u2014 Amanda's hallmark differentiator",
      "Mention the 50-state reach and 100% remote model",
      "Cite specific forms when relevant (Schedule C, 1099-NEC, K-1)"
    ],
    "dont": [
      "Use stock CPA language ('we provide comprehensive tax solutions')",
      "Pretend to be a big firm",
      "Hide pricing or response time",
      "Use emoji or marketing exclamation points",
      "Promise outcomes the IRS controls"
    ]
  },
  "color_palette": {
    "primary": {
      "name": "Calm Teal",
      "hex": "#2D4A52",
      "use": "Primary brand color, headlines, primary CTA"
    },
    "primary_light": {
      "name": "Sea Glass",
      "hex": "#7FA3A5",
      "use": "Hover states, secondary accents"
    },
    "background_cream": {
      "name": "Warm Cream",
      "hex": "#FDFBF5",
      "use": "Body background, calm canvas"
    },
    "background_paper": {
      "name": "Paper",
      "hex": "#F4EFE3",
      "use": "Card backgrounds, elevated surfaces"
    },
    "ink_dark": {
      "name": "Tax Ink",
      "hex": "#1A2B30",
      "use": "Body text, primary headings"
    },
    "ink_warm": {
      "name": "Warm Ink",
      "hex": "#3F4F54",
      "use": "Secondary text, captions"
    },
    "accent_gold": {
      "name": "Quiet Gold",
      "hex": "#C8A55B",
      "use": "Subtle accent, badges, dividers"
    },
    "alert": {
      "name": "Notice Red",
      "hex": "#A0353D",
      "use": "Tax-deadline warnings, IRS letters, time-sensitive"
    }
  },
  "typography": {
    "display": {
      "family": "Playfair Display",
      "weights": [
        400,
        500,
        700
      ],
      "use": "Page titles, section heads, editorial display"
    },
    "serif": {
      "family": "Cormorant Garamond",
      "weights": [
        400,
        500,
        600
      ],
      "use": "Pull quotes, testimonials, accents"
    },
    "body": {
      "family": "Inter",
      "weights": [
        300,
        400,
        500,
        600,
        700
      ],
      "use": "Body copy, navigation, UI"
    }
  },
  "imagery": {
    "style": "Editorial, calm, plant-and-paper compositions, hand-written-feeling layouts. No stock CPA imagery (no calculators, no suit-and-tie handshakes, no clipboards).",
    "preferred": [
      "Amanda professional headshot",
      "Bentonville office context",
      "Plants and warm light",
      "Paper and ink details"
    ]
  },
  "credentials": [
    "Practicing tax preparer since 2014",
    "100% remote across all 50 US states",
    "Specializes in 1099 contractors, remote workers, small business owners, churches"
  ],
  "social": {
    "facebook": "https://www.facebook.com/HandledTax",
    "instagram": "https://www.instagram.com/handledtax",
    "linkedin": "https://www.linkedin.com/in/amanda-emerdinger",
    "google_business": "https://www.google.com/maps?cid=2854933946298285332"
  },
  "contact": {
    "email": "amanda@handledtax.com",
    "address": "Bentonville, AR 72712",
    "service_area": "All 50 US states (100% remote)",
    "hours": "Year-round. Response within 1 business day."
  },
  "last_updated": "2026-05-11",
  "keywords": {
    "primary": [
      "Amanda Handled Tax",
      "Handled Tax",
      "NWA tax preparer",
      "TaxDome client portal",
      "tax preparer Bentonville AR",
      "year-round tax advisory"
    ],
    "services": [
      "Handled Protection audit defense",
      "IRS notice response",
      "LLC tax preparation",
      "S-corp tax preparation",
      "amended returns 1040-X",
      "business tax returns",
      "crypto tax preparation",
      "individual tax returns",
      "international tax preparation",
      "minister housing allowance",
      "multi-state tax returns",
      "partnership tax preparation",
      "real estate investor tax preparation",
      "retirement tax planning",
      "year-round advisory"
    ],
    "geo": [
      "Bella Vista AR",
      "Benton County AR",
      "Bentonville AR",
      "Cave Springs AR",
      "Centerton AR",
      "Fayetteville AR",
      "Lowell AR",
      "NWA",
      "Northwest Arkansas",
      "Pea Ridge AR",
      "Rogers AR",
      "Springdale AR",
      "Washington County AR"
    ],
    "intent_commercial": [
      "ITIN application Bentonville AR",
      "S-corp tax preparation Bentonville",
      "TaxDome tax preparer NWA",
      "best tax preparer Bentonville AR",
      "preparador de impuestos en espa\u00f1ol",
      "year-round tax advisor NWA"
    ],
    "intent_informational": [
      "do I need to amend my tax return",
      "how does convenience of employer rule work",
      "how to respond to CP2000",
      "should I elect S-corp",
      "what is FEIE Form 2555",
      "what is QBI Section 199A",
      "what is Section 107 housing allowance"
    ],
    "compliance": [
      "Handled Tax is not a CPA firm",
      "consult Amanda about your specific facts",
      "engagement letter required",
      "tax outcomes vary by situation"
    ],
    "spanish": [
      "ITIN Pea Ridge AR",
      "preparacion de impuestos en espa\u00f1ol",
      "preparador de impuestos Pea Ridge AR",
      "preparador de impuestos en espa\u00f1ol NWA"
    ]
  },
  "last_reviewed": "2026-05-17"
}